Digitally enabled personal health
Philips Personal Health Solutions provides hardware, software and services to facilitate wellness and healthy lifestyles, using monitoring, feedback and coaching to help prevent cardiovascular disease and diabetes. As with other preventive consumer digital health solutions, there are challenges in creating uptake, as the end users (purchase decision makers) and the economic beneficiaries (those avoiding costs of disease) are not the same. Preventive health businesses face similar challenges to public health professionals in driving and incentivising behaviour change. We worked with Philips Healthcare to determine how population level health interventions could deliver benefit in the UK.